\/\/\_SHIRTS

The release of a new line of ready-to-wear shirts comes after specializing in made-to-measure luxury clothes crafted according to the standards of classical tailoring.
The shirts are derived from a deep research in linen crafts and Viennese shirtmaking, reflected in the choice of specific materials, crafting techniques and details.
Wearability and easy care are combined with a durable yet aesthetically appealing product, reflecting the essence of its tradition in the light of today’s requirements such as ecological sustainability and highest labour quality standards.
Available as men’s, women’s and unisex.

-Some thoughts on “Viennese shirtmaking”:
Since my involvement with fashion design i have always been particularly interested in shirts.
They have become the main emphasis of my work by now. My growing interest led into a product research which goes back as far as around 1850. I realised that Vienna was one of the main locations for shirt production, exporting all over the world. -The one company that clearly stands out here is “Gebrüder Hönigsberg”. They were a family of Jewish businessmen who, in three generations, built an internationally successful company. This was possible because of their innovative approach to something that underwent a transformation from being handcrafted at home to being an industrialized mass product. Their witty way of understanding, preserving and improving its qualities through the exploration of new technological possibilities paved their way to success.

A main reason for the success-story of the Austrian textile sector in the second half of the 19th century was the “brain gain” fuelled by migration movements of mainly Jewish people, who were among the first to notice and make use of the possibilities of industrialized production. -As soon as they were gradually unleashed from their status as second-class citizens.
Today, as we witness the rise of a narrow-minded, hostile and retarded political attitude, to which even the opportunistic establishment is giving in -and which is a serious threat to the European Idea, it seems appropriate for me to point out this one example of a truely innovative entrepreneur, whose legacy has been robbed by those who took advantage of a barbaric system, becoming barbarians themselves:

The Austrian and the German branch of the company Gebrüder Hönigsberg has been aryanized, later becoming “Eterna” in Germany and “Gloriette” in Austria. Robert Hönigsberg had to flee to Canada where he died in 1966. In their company history, both Eterna and Gloriette are claiming the legacy of Gebrüder Hönigsberg -without mentioning clearly the way it was taken.

This is dedicated to Bernhard, Ladislaus, Isidor and Robert Hönigsberg. -And to all the innovators, creators and entrepreneurs whose legacy has been stolen and forgotten.

(Most of this is based on an essay by the historian Martin Schlupp:
“Hemden und Blusen von Eterna. Geschichte eines Passauer Markenunternehmens”
published in : Passauer Jahrbuch. Beiträge zur Geschichte, Geographie und Kultur Ostbaierns
Vol. 57/2015)

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WM_font
was designed with pencil on paper,
with the professional help of Johannes Lang then transformed into a digital font.
-> http://langustefonts.com/

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\/\/\_/\/\/\

Wilfried Mayer_made-to-measure / \/\/\_/\/\/\

Finally; the webshop !
I always wanted to offer some special items also as made-to-measure -and this not only in the studio here in Vienna, but also to be ordered online.
Here’s where you can do this now: http://wilfriedmayer.net/shop/

Besides high quality fabrics i will also offer them in a limited edition of vintage english wool suitings and coatings.
Furthermore, there´s also accessories such as neckpieces or leather bags.

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Drom


Drom is an object i designed for an exhibition project commissioned by BREAD & BUTTER in Barcelona. It produces infrasound, which corresponds to the resonant frequency of various body organs like the eye and heart. The frequency of the emitted sound was around 20 Hz, which is the natural barrier of audibility for the human ear.

-If the spectator /listener is exposed to the object in a quiet room, it may cause an uncanny sensation.
The sounddesign of the audio output was made by hons as a made-to-measure- solution for the size of the exhibition space (in order to permit the creation of standing waves).

 

 

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Concept: Elke Silvia Krystufek / Photography: Maria Ziegelböck /Styling: Johannes Schweiger / full credits: http://www.12festival.at/de/campaign

 

Shirt & jacket: \/\/\

Chloe: dress: Anna-Kirsten Krambeck
Julio: coat: Alice Müller
trousers, shirt, tailcoat vest, cardigan: \/\/\

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FAQ magazine

http://www.faq-magazine.com/news/wilfried-mayer.html

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\/\/\_show @ departure fashionnight 2012

endlich ein brauchbarer Artikel:

http://www.modabot.de/departure-fashion-night-12-festival-for-fashion-and-photography-wien

Chapeau, Barbara Russ !

cheers, \/\/\

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Achtung Mode

As this blog mainly turns out to be some kind of press portfolio so far, here´s another appearance of \/\/\ which i do have to post; it´s an honour to be in Achtung Mode and also to be portrayed alongside personalities such as Alessandro Sartori, Detlef Diehm, Rena Lange or Stephan Schneider.

-So here´s the whole story written by Markus Ebner:

http://www.achtung-mode.com/de/zeitgeist/August%2011/Meister+Wilfried+Mayer

(p)Stefan Zeisler


(p)Thomas Lohr

; he recently relaunched his website:  http://thomaslohr.com/site/

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Markus Schinwald_Schaufenster


Markus Schinwald performance held in the Lentos- museum (Linz) in: “Schaufenster” Nr 36/2011 (in “Die Presse” www.diepresse.com).
Some of it in \/\/\. Maybe there will be credits, i just sent a request to DiePresse…

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Interview in austrianfashion.net

http://www.austrianfashion.net/index.php?option=com_content&task=view&id=477&Itemid=37

_by Magdalena Vukovic

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Interview _Uk Adapta

http://www.ukadapta.com/e/life&style/wilfriedmayer.html
photo: Anna Aichinger

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Georg Eckmayr__Anima Materia

A collaboration with the great Georg Eckmayr; that was for the then-so-called Römerquelle Editorial Award, i think it was in 2007; and certainly an honour it was…

-See some pictures of the editorial titled and shot by Georg Eckmayr: Anima Materia



(p) Georg Eckmayr

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Vienna Awards 2011

va

This is the main image of the Vienna Awards 2011 campaign;

Smoking jacket by Wilfried Mayer
together with bowtie, vest and shirt by Wäscheflott, jewellery mask by And-i.
Concept: Roman Globan
Photography: Mato Johannik / studiomato
Art Director: Philipp Roller
Styling: Sammy Zayed / tatendrang
Makeup: Thomas Orsolis / making of
Model: Barbora S. / exit

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WM_SS11

Shown in Shanghai, NYC & Paris (spring 2010)


Photography: Stefan Zeisler

 

This is the only usable photo i received from Shanghai; there were at least 20 photographers at the show…
There was a lot of money for all sorts of equipment but nobody had a clue what to do with it regarding light, organisation, timing, music,… It ended up in a stroboscope disaster beyond the borders of visual capacity.
Inefficiency as sheer decadence -and somehow quite corresponding to the impressions i had about this town.

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Florian Horwath in Datum magazine.
-Not his only appearance wearing Wilfried Mayer;
one of my most faithful clothes horses actually…
he even married in a complete \/\/\ outfit.

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Florian Horwath again; in DE:BUG magazine,
wearing accessories and shoes by Frank Leder
besides a \/\/\ jacket.

 


And once again; this time in the Presse Schaufenster,
shirt & leather trousers \/\/\

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Thomas Weissengruber as the groom dressed in \/\/\
This was a shooting by Michael Dürr for the Albertina,
they are promoting their ceremonial rooms for weddings
or similar occasions with this…
The bride is wearing Elfenkleid.

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Aokigahara



This is the flyer and one press image for Monika Nguyen´s exhibition
“Aokigahara – Suicidal Lifestyle”

-Fashion and accessories by:
Andrea Auer, Christina Berger, Claudia Rosa Lukas, Dimitrije Gojkovic, Edith A´Gay, Hartmann Nordenholz, magelware, modern martyr, Natures of Conflict, Pia Mia, Sonja Bischur, Wilfried Mayer

 



…and this the exhibition/installation

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WM_Show in the Roppongi Museum Tokyo, April 2009



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\/\/\__Fleisch

Courtesy of DANKLHAMPEL…

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\/\/\_/\/\/

 

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A very nice photograph by Maria Ziegelböck;
although i usually don´t like to work with an adolescent aesthetic..
-I designed the shirt for a project with the austrian shirtmaker Gloriette.

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LUX_IGNIS_VANITAS

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